Today, I came across a BODYARMOR Sports Drink ad on YouTube.

The ad kicks off with a quirky use of Artificial Intelligence, making it entertaining due to its sheer absurdity. This is a sharp contrast to the latter part, which showcases the real effort and commitment of athletes.

BODYARMOR, under The Coca-Cola Company’s umbrella, markets itself as a drink free from artificial sweeteners, flavors, or dyes.

Credit: BODYARMOR official website

From my viewpoint, the ad is compelling for two reasons.

• It taps into the AI craze, acknowledging how it has become a buzzword amidst today’s digital noise and misinformation.

• It champions the authentic aspects of sports and fitness: real sweat, real effort, and a real beverage.

Watching the commercial has me eager to grab a BODYARMOR after my next gym session.

It also sparks another thought: In an era where we are bombarded with fake information, should brands strive even harder to offer real, tangible experiences to their consumers?

Let me know your thoughts in your comments!

Vincent

Read My Other Viewpoints

<< Back Home