Ever since I was a small child, I have always dreamed of becoming a teacher.

I was very interested in Biology at secondary school. I thought I could be a great Biology teacher.

However, as I was nearly finished with my secondary school certificate at the age of 18, my childhood dream vanished. I wanted to pursue business, so I earned my BBA degree in Hong Kong.

My peers are not pursuing their careers in education.

Ever since then, I never thought of becoming a teacher again.

I entered the market research and consumer insights industry in 2007 by chance. As a junior professional in my early years, I learned how business operates, how important consumer insights are, and what teamwork involves through both failures and successes.

I have also heard many stories while working with my bosses, colleagues, and friends.

I also learned that learning should never stop, so I need to stay humble.

I believe young professionals need more guidance in their careers, just like what I have received.

And, I believe now it is time for me to give back.

While my current role at Intuit Research continues, I am privileged to take up a new teaching role at Schulich School of Business, York University. Starting in September 2025, I will teach the marketing research course to Master of Marketing and MBA students.

Of course, I will teach many market research basics, but my other goal is to show my students how market research actually works in the real business world.

I also hope that my course can provide my students with valuable insights and give them some direction in their career choices.

I look forward to my first class in September.

Vincent

I am Vincent Kwong, a seasoned consumer planner with 18 years of market research and business planning experience on both the agency and client sides. Currently, I am Director & Partner of Intuit Research, a research agency specializing in multi-country market research projects. Companies that I have served in my career include McDonald’s, Diageo, PepsiCo, Estee Lauder, Heineken, GSK, Pizza Hut and HSBC. I am also a part-time instructor at Schulich School of Business, York University in Canada.

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