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“Consumer Insight” is a phrase that has been frequently overused by many people. So, what exactly is “Consumer Insight”?
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The global gaming industry is massive and constantly changing. BCG estimates that global gaming revenue could hit $281 billion by 2026. What is currently happening in the industry, and what might come next?
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A market research consultant and a university teacher may seem like two totally different jobs. However, there are many things in common, because both jobs are people businesses.
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Starting from September 2025, I will be a part-time instructor at Schulich School of Business, York University in Canada. My childhood dream as a teacher has finally come true.
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Over the past year, significant changes have occurred in Canada. Artificial Intelligence (AI) has transformed the way Canadians work. Trade tensions with the United States have increased tariffs on Canadian imports and exports. Meanwhile, on April 28, Canadians elected a new federal government. These changes…
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I have spent nearly two decades building my market research career. During this journey, I have met many talented clients and colleagues from diverse seniorities and industries. While I have enjoyed exchanging ideas and insights over the past two decades, I have noticed that some…
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This morning, I asked ChatGPT to describe me based on our chats. This is what ChatGPT said. Thank you ChatGPT for your kind words!
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Would you travel in a time machine if one actually existed? Possibly. While I wait for a time machine to arrive, I can only relive my good old memories through my photos. On February 18, 2005, I began my university exchange program at Shanghai Jiaotong…
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I have conducted various market research projects throughout my career. From my perspective, pricing research is one of the most interesting types of market research. When recommending a product’s retail selling price, we need to consider several key factors: It is essential to consider consumers’…
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Mainland Chinese consumers are known for their strong affinity for luxury products. According to the 2024 China Luxury Market Insights Report by Tencent and BCG, these consumers spent approximately RMB 558 billion on luxury goods in 2024, marking a slight year-over-year increase. Interestingly, despite this…
Vincent Kwong
Vincent Kwong 