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Mainland Chinese consumers are known for their strong affinity for luxury products. According to the 2024 China Luxury Market Insights Report by Tencent and BCG, these consumers spent approximately RMB 558 billion on luxury goods in 2024, marking a slight year-over-year increase. Interestingly, despite this…
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Undoubtedly, I love fast food. I have loved it since I was a kid. And after I worked on the strategy and insights team of a major fast food company a few years ago, my love for fast food grew even stronger. Promising Prospects The…
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As some of my friends know, I took a gap year last year and went back to school. This decision was not an easy one, as I had to pause my work for a full year. However, I discovered that returning to school in the…
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A few days ago, I was watching the English Premier League on TV when my child suddenly interrupted and asked me to play with a Batman toy. I treated him to his favorite Minions chocolate milk, hoping he could play with his toy independently. This…
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Everyone has been discussing the Olympic Games in Paris during these two weeks. As someone who grew up in Hong Kong, worked in Shanghai, and now resides in Toronto, I am incredibly proud of the achievements made by Teams China, Hong Kong China, and Canada…
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I am sharing a story about “The Ultimate Photobook,” which features selected photos from my travels between 2010 and 2019. The story begins in North Point, Hong Kong. This small local district is located on the northern tip of Hong Kong Island. I lived there…
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When I launched my blog a few months ago, I wrote an article on luxury and indulgence. We discussed Maslow’s hierarchy of needs and concluded that aligning consumer desires and your brand identity is crucial. Recently, I received several questions asking: How can we further…
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I am browsing on my phone right now. I have just seen photos of my gay friend having his honeymoon trip with his partner in Japan. I have also discovered on LinkedIn that my friend from a minority group has been promoted at her company.…
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Last week, I saw the “A.I. vs K.I.” campaign from Kraft Heinz brand Lunchables Dunkables. (“K.I.” stands for “Kid’s Imaginations.”) AI and a group of kids were given the same prompt and asked to create some artwork. Let’s see what happened. Clearly, kids were far…
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I was irritating my AI! I just read the Digital Marketing Trends Newsletter from Professor Martin Waxman. This time, he discussed our manner when we chatted with AI. After reading the newsletter, I asked the following question to myself: Am I polite enough to my…
Vincent Kwong
Vincent Kwong 