Read My Viewpoints

  • The Art of Being a Teacher

    Starting from September 2025, I will be a part-time instructor at Schulich School of Business, York University in Canada. My childhood dream as a teacher has finally come true.

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  • Canadians in 2025

    Canadians in 2025

    Over the past year, significant changes have occurred in Canada. Artificial Intelligence (AI) has transformed the way Canadians work. Trade tensions with the United States have increased tariffs on Canadian imports and exports. Meanwhile, on April 28, Canadians elected a new federal government. These changes…

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  • The Art of Benchmarking

    I have spent nearly two decades building my market research career. During this journey, I have met many talented clients and colleagues from diverse seniorities and industries. While I have enjoyed exchanging ideas and insights over the past two decades, I have noticed that some…

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  • Vincent in ChatGPT’s Eyes

    This morning, I asked ChatGPT to describe me based on our chats. This is what ChatGPT said. Thank you ChatGPT for your kind words!

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  • Hello Again, 2005!

    Hello Again, 2005!

    Would you travel in a time machine if one actually existed? Possibly. While I wait for a time machine to arrive, I can only relive my good old memories through my photos. On February 18, 2005, I began my university exchange program at Shanghai Jiaotong…

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  • How To Conduct Price Research

    I have conducted various market research projects throughout my career. From my perspective, pricing research is one of the most interesting types of market research. When recommending a product’s retail selling price, we need to consider several key factors: It is essential to consider consumers’…

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  • Some Thoughts about the China Luxury Market

    Mainland Chinese consumers are known for their strong affinity for luxury products. According to the 2024 China Luxury Market Insights Report by Tencent and BCG, these consumers spent approximately RMB 558 billion on luxury goods in 2024, marking a slight year-over-year increase. Interestingly, despite this…

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  • Trends in the Fast Food Industry

    Undoubtedly, I love fast food. I have loved it since I was a kid. And after I worked on the strategy and insights team of a major fast food company a few years ago, my love for fast food grew even stronger. Promising Prospects The…

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  • My Lessons from Schulich

    My Lessons from Schulich

    As some of my friends know, I took a gap year last year and went back to school. This decision was not an easy one, as I had to pause my work for a full year. However, I discovered that returning to school in the…

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  • Trends in the Licensing Business

    A few days ago, I was watching the English Premier League on TV when my child suddenly interrupted and asked me to play with a Batman toy. I treated him to his favorite Minions chocolate milk, hoping he could play with his toy independently. This…

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