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Over the past year, significant changes have occurred in Canada. Artificial Intelligence (AI) has transformed the way Canadians work. Trade tensions with the United States have increased tariffs on Canadian imports and exports. Meanwhile, on April 28, Canadians elected a new federal government. These changes…
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I have conducted various market research projects throughout my career. From my perspective, pricing research is one of the most interesting types of market research. When recommending a product’s retail selling price, we need to consider several key factors: Company’s gross margin and sales volume…
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Mainland Chinese consumers are known for their strong affinity for luxury products. According to the 2024 China Luxury Market Insights Report by Tencent and BCG, these consumers spent approximately RMB 558 billion on luxury goods in 2024, marking a slight year-over-year increase. Interestingly, despite this…







