Read My Viewpoints

  • Why Distinctive Packaging Design Is Critical

    While buying gummies with my 6-year-old, we all learned a lesson about product packaging.

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  • It’s Never Too Late!

    I love reading human stories, especially those of people who have achieved their dreams. Let’s look at some stories of grannies who achieved their dreams later in life.

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  • Lunar New Year: A Moment of Joy or Stress?

    Lunar New Year is a time of reunion and celebration. It is a moment to leave the past year’s misfortunes behind and welcome good fortune ahead. But wait. Is joy the whole story?

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  • Copilot Checkout & Brand Agents

    On January 8, 2026, Microsoft unveiled Copilot Checkout and Brand Agents. What are the potential impacts for businesses?

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  • What Is Consumer Insight?

    “Consumer Insight” is a phrase that has been frequently overused by many people. So, what exactly is “Consumer Insight”?

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  • The Gaming Industry: What Might Come Next?

    The global gaming industry is massive and constantly changing. BCG estimates that global gaming revenue could hit $281 billion by 2026. What is currently happening in the industry, and what might come next?

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  • A Consultant & A Teacher: What’s in Common?

    A market research consultant and a university teacher may seem like two totally different jobs. However, there are many things in common, because both jobs are people businesses.

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  • The Art of Being a Teacher

    Starting from September 2025, I will be a part-time instructor at Schulich School of Business, York University in Canada. My childhood dream as a teacher has finally come true.

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  • Canadians in 2025

    Canadians in 2025

    Over the past year, significant changes have occurred in Canada. Artificial Intelligence (AI) has transformed the way Canadians work. Trade tensions with the United States have increased tariffs on Canadian imports and exports. Meanwhile, on April 28, Canadians elected a new federal government. These changes…

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  • The Art of Benchmarking

    I have spent nearly two decades building my market research career. During this journey, I have met many talented clients and colleagues from diverse seniorities and industries. While I have enjoyed exchanging ideas and insights over the past two decades, I have noticed that some…

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